Professional Home Staging and Photography Blog: Using Vibrant Colors to Help Sell Your Home

Using Vibrant Colors to Help Sell Your Home

Using Vibrant Colors to Help Sell Your Home


Spring is generally viewed as the best time to sell a home in Southeastern Massachusetts. The drab, dreary, and gray days of winter are behind us. The days are getting longer, the grass is greener, leaves are budding on trees, and flowers are blooming. Many home buyers have awakened from their winter slumber, are looking to make a move. And those with children want to move before school starts in the fall.

But the autumn season is also a great time of year. The long, hot, lazy, hazy, crazy, and humid days of summer are over. For many people, it’s either back to work or back to school. In addition, the days are getting shorter, the air is cool and crisp, it’s harvest season, and the leaves are changing colors and falling to the ground. While green grass and blooming flowers can do wonders for curb appeal, so can the vibrant colors of fall.

People buy and sell homes all year long for a variety reasons. Things such as a job change or relocation, a growing family, marriage and divorce, and retirement are but a few reasons why people want to move. That means there are still many buyers out there looking for a new place to live. And those who are actively looking are motivated ─ they want to settle into their new homes before the holidays.

A recent survey shows that almost half of the buyers in the autumn season are either first-time home buyers or are those who have a growing family and want to move up to a larger home. Those who are relocating because of their jobs and those who are downsizing or retiring make up another 28% of those moving in the fall, while investors make up 14% of those who are looking to buy a home.

Many homes look great when framed in the brilliant colors of autumn. So, use it to your advantage. You’ll want to make your home warm and cozy for prospective buyers. Start with placing potted seasonal plants ─ such as Chrysanthemums, New England Asters, or marigolds ─ at the front door, on the front porch, or along the walkway to the door. You may also want to add a few cornstalks and a pumpkin or two. This will add rich autumn colors to your home and make it more attractive to the buyers.

Make your home look its best amongst the fall foliage. Mow the lawn, rake the leaves, and pick up sticks and twigs. Cut back on overgrown bushes and shrubs, and cut out the dead flowers. Also, put the children’s toys and bicycles away. Check your gutters and downspouts to make sure they are clean of any debris ─ especially leaves and pine needles.

On the inside, make sure your home is warm. Now’s not the time to turn down the heat to save on energy costs. If buyers feel cold in your house, they’ll be in a hurry to leave. If you have a fireplace, re-arrange your furniture to that it’s the focal point of the room. Don’t forget to decorate the mantel as well. Consider using bright red, gold and orange leaves and a tall vase filled with bittersweet branches decorated with plump orange berries.

You’ll want to add a little autumn color in each of your rooms by adding seasonal touches in rich autumn colors. For the dining room table, create an autumn centerpiece made from pine cones, nuts, dried berries, and orange candles. For the kitchen, add a basket of apples on the countertop.

Finally, the days are getting shorter, and buyers will less likely be visiting your home in the evening. Make sure the windows are clean, and the blinds and curtains are drawn. You’ll want to be able to bring as much natural light into the room as you can.

If you really like this blog post, please comment below and/or share it with your friends.


East Bridgewater, MA 02333
Phone: (508) 443-1332

Lew Corcoran, ASP®, IAHSP, IAHSP-CB
Accredited Home Staging Professional
Professional Real Estate Photographer

Follow me on Google+

Comment balloon 18 commentsLew Corcoran, ASP® • September 28 2013 06:20AM


Hi Lew.

Some times the colors are great and sometimes they are overboard. Like thae last home I was just at inspecting it. YOWSER on the colors.

Have a nice day and a great weekend.

Best, Clint McKie

Posted by Clint Mckie, Desert Sun Home, Comm. Inspection 1-575-706-5586 (Desert Sun Home, commercial Inspections) almost 7 years ago

Great ideas Lew, I've always loved the beautiful warm shades of Fall.  This idea can follow through with online advertising as well.  Bright colored in the photos and also with frames and bright lines of color.  Thanks for the article.

Posted by Deborah Laemmerhirt - REALTOR® Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction (Keller Williams Luxury Homes International) almost 7 years ago

The best uses of bright and bold colors are on temporary items like plants or accessories - things that the new buyer will not have to either paint over or remove.  Just showed a house yesterday with seven vibrant different colors that were just too overwhelming.

Posted by Marnie Matarese, Showing you the best of Sarasota! (DWELL REAL ESTATE) almost 7 years ago

I love adding pops of fall color throughout a home. On the that's a different story.

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) almost 7 years ago

Lew, using colors can make all the difference in the world when showing a home. Using you homey technigue is a big plus, where people feel comfortable in the home.

Posted by Jimmy Faulkner, The Best Of St. Augustine (Florida. Homes Realty & Mortgage) almost 7 years ago

Autumn is my favorite time of year and home sellers in Massachusetts should make use of the beautiful fall colors. In California we don't have autumn, but the long hot days of summer are over, and everyone seems to breathe a sigh of relief. Autumn is a great time for home selling and buying!

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 7 years ago

Very persuasive post about the process of selling in the fall.  There are in face things you can do this time of year to spruce things up.  You pointed them out very well.

Posted by Matt Kombrink, Your #1 Source For Real Estate (RE/MAX All Pro) almost 7 years ago

Color around the osue at any time of year are a positive. A little color on this post would have helped as well

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 7 years ago

hi Lew,

   My favorite time of year! Great tips on making your home feel autumnal!



Posted by Charlotte Luxury Real Estate, Eli Magids (Keller Williams - Ballantyne Area) almost 7 years ago

Hi Clint - I agree - you can go overboard on the colors. But the yellow, orange and red leaves in the fall can be awe inspiring.

Deborah - Absolutely use the fall colors in marketing. Great idea!

Marnie and Suzanne - You're right. Use the colors in accessories to help brighten up the room. But keep the room colors neutral.

Jimmy - That's the whole idea. Give the buyers that warm feeling, and they'll be more likely to buy.

Pamela - But California does have 3 seasons - summer, rainy, and fire. Kidding aside, autumn is the second best season to buy and sell homes (behind spring).

Matt and Charlotte - Thanks for your input. I too like the autumn season - more so than the spring.

Ed - You're right - unfortunately, I don't have any autumn pitcures to use....


Posted by Lew Corcoran, ASP®, Home Stager & Real Estate Photographer (Scena Home Staging & Decora Photography) almost 7 years ago

Love the fall.  The early darkness towards halloween just adds to the whole somber effect. 

But the days are bright and warm in Southern California so I guess I can appreciate the dark cold sometimes.

Posted by Jay & Michelle Lieberman, Creating Calm in the Buying and Selling Chaos (Keller Williams World Class) almost 7 years ago

Fall is a beautiful time of the year and this blog is full of good ideas. 

Posted by Tanya Van Blake-Coleman, Improving the Quality of Your Life (Van Blake-Coleman Realty, St. Thomas/ almost 7 years ago

Lew, I think fall is a great time to sell. Using fall colors helps even more to show your home to it's advantage. 

Posted by Helen and Larry Prier- Re-Max Gateway - Residential Real Estate, Anacortes & surrounding Skagit & Island Counties (RE-MAX Gateway- Residential Real Estate Sales) almost 7 years ago

Great advice, Lew.  Keeping the house warm and comfortable is key - both in terms of heat and color.  - Debbie

Posted by Women of Westchester Working Together, Women helping Women get ahead (Women of Westchester Working Together) almost 7 years ago

The fall is a colorful season.  These are great tips for sellers who are selling their home in the fall.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 7 years ago

Lew great tips for home sellers to remember to keep their home and grounds ready for selling every season.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) almost 7 years ago

The last listing I had, the sellers loved all things black - curtains, bed covers, couches, I had a time convincing them to bring some color and light into the house.

Posted by Teresa Lansford, MBA, GRI, MRP,SFR,ASN, Your Pikes Peak Real Estate Partner (Bristlecone Realty Group) almost 7 years ago

I just read a blog that said earthtones are on their way out and we should be heading toward black, grey and white with only accent colots.

Posted by Larry Johnston, Broker,Friends & Neighbors Real Estate, Elkhart,IN (Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC) almost 7 years ago

This blog does not allow anonymous comments